Artist Statement

What is an artist statement? - It's my why I do what I do.

I believe my approach to photography is different than most photographers because I don't just show up and shoot. I have a plan, an agenda or goal in mind. Rather than just taking photos for the sake of taking them, I want to connect. Once I make a connection, I find my photography is better and it is more fun for me to create. What I want ultimately, is for my work to resonate today but hold its value or significance 5, 10 or 20 years from now.

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The problem with just showing up and shooting, is that you're not really saying anything because nothing says anything to you. Sure, you can get a few good photos, but so can any other person with a camera. This is how and why I believe people look to hire cheap photographers because they see the process as a utility not something artistic. To the average person, a photo is a photo is a photo. This is why I go to the lengths I do to create my photography - I want my photography to be something more than "just" another photo.  I can tell you right now, this is why my clients keep coming back to me. I do something different every time, it may be subtle or major but it's never the same. How boring would that be - doing the same thing over and over again. I especially learned this about weddings.

I don't need a bunch of Photoshop tricks because I fully understand the fundamentals of photography. Lightroom and Photoshop are a few of the many tools I use to create my photography. For the first 15 years of my career, my photography had to stand on it's own because everything was shot on film. I am so happy that I got to be apart of both generations, film and digital. I remember the day digital was introduced and again when it went mainstream. I was a part of the conversations, the debates, and the backlashes. I beta tested everything because I was apart of the generation that was comfortable with computers. Honestly, I think it has made me a photo-snob, but I try not to be rude about it and only give an opinion when it's asked. When you know as much as I do about photography, it's hard not to be a little braggadocios, but I really try not to. 

If you are looking for someone to create unique and creative portraits, then you will love my work. I am not a lifestyle photographer, although I do some photo-journalism. In the beginning of my wedding career, it was mostly portraits and when digital was introduced, photo-journalism became really popular. I specialize in helping people to look and feel their best. I don't hide behind my camera, I am not a fly on the wall kind of person. I like to be involved and interact because it's in between these interactions that I create my portraits. I am looking for the real person, place or thing because when you tap into it authentically, people connect with my work where they pause to look a little longer. 

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If you are looking for a cheap picture taker - I am not your photographer. Sorry, I value my time and all of the money I have put into what I do. I have a studio and storage space with countless countless background options. Please understand that for 25+ years I have been on a serious die-hard path of photography where I have pushed and learned something new everyday! Let me just say - how awesome that is, by the way. To have a career that is constantly evolving either through technology, style or fashion trends, it's incredible!!! I apologize for the fangirl moment there, but I really love what I do. 

In 2012, I closed my full-time portrait studio and to work as a freelancer. It allows me the freedom and focus to work based upon the needs of my clients and when I want. I don't really have set "hours" when it comes to shooting, however my business hours are generally 10-5. I do not have assistants or helpers, when needed I have network of professionals I utilize. I like to personally reply to all of my correspondence, therefore it can take me a few days to reply especially on weekends.  

If all I had was one word to summarize my artist statement, it would be LOVE. I love people. I love animals. I love life. I love giving myself to create something that will be a treasure to someone else. I love photography, even the parts that I don't enjoy as much as other, I still find LOVE.

And, that's my why.